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 Re-Branding 2009-07-04 The Pepsi re-branding was global news, although the actual bottle design is the same in Japan. I came to Canada few days ago and was really interested in seeing the actual results, although I have yet to actually drink one.  I was sort of interested in the reasoning behind the change because marketing is always talking about brand recognition. A real surprise was the fact that all the newspapers and television channels have also gone through some re-branding. Hardly anything has the same name as when I left. The major differences that I can see are that newspapers have changed fonts and that's it. I just watched a decade old episode of Seinfeld and Friends on a channel that was trying to convince me it was completely new. search tags: tv re-branding pepsi newspaper add comment to post #247 
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